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Taking the “grudge” out of insurance 
  AFRICAN DAWN BUSINESS

African Dawn specialises in designing short-term risk solutions and selling short-term personal and commercial insurance products. The company was established in February 2003 and is owned and managed by a black female. We aim to be the broker of choice to the emerging and existing private market as well as the public sector and the Government. We at African Dawn Risk Solutions provide unparalleled personal service in order to partner and grow with our clients.

We also seek to involve our clients in designing and implementing risk solutions that are appropriate to their needs by adopting a lifestyle model approach. We always try to correctly advise and educate our clients. Our motto has always been and always will be ‘taking the grudge out of insurance’.

African Dawn believes in having and achieving goals. To this end, we set ourselves both short- and long-term objectives. Our short term objectives involve growing our business and our client base by efficiently and effectively marketing our products. We aim to establish strategic partnerships and joint ventures with appropriate enterprises to add value to our core business and brand.

Education is important to us and at African Dawn we constantly enhance and develop relevant skills within our organisation in order to increase focus and competency within all areas of our business. 

In the long-term, we aim to become our own underwriting manager and increase our ability to add value to our clients. We also wish to become a full-fledged financial planning and risk solutions company, which will enable us to provide a one-stop solution for all our clients’ financial and insurance needs. 

Our clients are important to us, and at African Dawn our clients will always receive the best service, conducted in the most ethical manner, at all times.

SHORT TERM OBJECTIVES

- To grow our business and client base by efficiently and effectively
   marketing our products.
- To establish strategic partnerships and joint ventures with
   appropriate enterprises to the extent that they add value to our core
   business and brand.
- To further enhance and develop the relevant skills within our
   organization.
- To increase focus and competency within all areas of our business.

LONG TERM OBJECTIVES

- To become an underwriting management company.
- To become a fully-fledged plan and risk management company.
- To provide a one-stop shop to all our clients.

 

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